Puppy rentals are not a new concept. However, I will tell my potential investors that an appropriately structured building will take this idea to the next level. It will also take it to the bank. Granted, this audience would already be at the bank and therefore the true impact of this phrase might elude them. A storyboard showing their bank overflowing with my loan interest might grab them instead.
A stand-alone building with store fronts on completely opposite sides will be the key to my success. On one side, I will open a puppy rental store. On the completely opposite side of the building, I will open a puppy daycare. The clientele for each business will be mutually exclusive and will by definition never need the services of both businesses. Do you see where I'm going here? Let me explain further.
The two store fronts would have completely separate parking, entrances, and sidewalk bowls for canine drinking water. With the help of some landscaping, the clients of each business will never know that the other exists.
Another key feature enabling my inevitable fortune will be the puppy prep room strategically located in the heart of the building and situated between the two business.
Early in the morning, puppy owners will drop their pooches off with a kiss and a lick and be on their way. My efficient staff of "puppy preppers" will escort the dogs to the prep room where they will be fed, cleaned, and played with until their day starts. I could even setup a puppy cam, thereby lowering productivity even further at my work. Customers will arrive no sooner than when the rental business opens an hour later. They can rent the puppies by the hour or at a more cost-effective full day. By design, the puppy rental business will close an hour earlier than the daycare. This provides the prep team enough time to make the final transition before the dog owners return.
Puppy renters will have a broad selection of happy dogs. The more successful the puppy daycare is, the more successful the puppy rental will be.
Now, this will require some coordination and risk management. The rentals will have to occur well within the daycare time frame. Forget coordination and risk management; this will require a huge leap of faith and an enormous amount of luck.
My proposal falls apart were you to ask me about unexpected pick-ups by pet owners. However, pet rental contracts can have return-immediately-and-without-questions clause in which a recall can be made without warning.
I will provide cameras to the pet renters so that they and the owners can both receive wonderful pictures of their dogs at a variety of scenic locations throughout the city. Occasionally, the dog owners will see their pet posing with "one of the company's dog walkers". They might begin to wonder why the walker job has such high turnover, but this will simply require more risk management. I'm not sure what that means in this case, but I'm optimistic that I will figure it out by then.
This is surely going to be a success. It just occurred to me that one name with a dual meaning will work for both businesses: Puppy Depot.
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1 comment:
Love this idea!! You could also set up "pay for play" area where people could come in, and for a nominal fee, sit and snuggle and just hang with some of the more elderly dogs. You could market this to schools as a field trip destination! The possibilities are endless!
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