Razors Cut

I have been very busy and disappointed that I don't have more time to write. I have so many stories to share, but not enough time to put them in words. But, I'm trying! I always have at least six posts in the draft stages. So, please keep checking in. If you are new to my blog, please read some of my older posts.

In the meantime....

Razors Cut

Razor USA issued a recall for approximately 100,000 scooters this week. The reason? These particular Razors cut. This is not necessarily funny, because there have apparently been a dozen reports of injuries by Razor riders. Apparently, the vehicle has sharp edges that may result in lacerations. Some of those injured required surgery due to damaged Achilles tendons.

Speaking of the Achilles, is this what Razor's competitors were hoping for? Razors that cut? Isn't this what Razor engineers undoubtedly asked by executives to avoid? There certainly must have been a big sign in the lunchroom that said "We cannot, we repeat cannot, live up to our name. Do not design or manufacture parts that may cause Razor sharp cuts. Bodily injury is bad for the company image. And it's too late to change our company name to Really Dull Blade."

Since you are asking me, I will agree that the company's name is unfortunate in light of these recalls. I do not ride a scooter, but the name just seems terribly misplaced. I can only guess that the Razor name is intended to conjure up an image of a scooter cutting through the air or through traffic. However, I think that if scooters were designed to do anything but scoot they would have received a better name from the start. That said, I always thought that 'Skedaddle' was a more appropriate name.

Scooters scoot. Razors cut.

We ride scooters. We cut with razors.

I didn't get up in the morning and remove stubble with a scooter before jumping on my razor to cut through traffic on my way to work.

Anyways, you get my point. Of course there was a recall. These three and four wheel motorized skateboards were bound to injure someone with successful branding like that.

If Razor USA wants to regain their footing in the scooter market, I recommend that they change their corporate name to Skedaddle. I gaurantee that they will never get customers reporting that their Achilles heel was skedaddled on their scooter while cutting through traffic.