Dum it Down

Dum Dum Lollipops are the best in their class primarily because competitors are only left feeling frustrated when they attempt to call this market leader silly names. We took a survey.

"Every time we tried namecalling with those Dum Dums, they always won up front with their name," said one competitor.

"After awhile, we stopped competing with Dum Dums and went after Smarties. There was more room to knock 'em down," replied another competitor.

"You are what you eat, so we ate Dum Dums and Smarties at the same time. Quite frankly, we were confused" said Anonymous.

"We named one of our products Stupid Stupids, but we weren't nearly as successful as those Dum Dums," emailed another company.

"We have a lot of respect for the Dum Dum family. But, we plan to take them down with Idiot Pops," said another company.

"We were going to sue them for trademark infringement, but we were just too melancholy" said a Glum Glum representative.

"Honorable honorable," was the brief reply from the president of "The National Association for Protection of Stutterers Stutterers" (NAPSS) when asked about the Dum Dum name.

"We collaborated with them on a product called Dum Gum, Dum Gum, but the market response was disappointing" said the marketing manager for Gum Gum, Inc. "Fortunately, NAPSS bought all of our inventory."