Sunday, July 12, 2009

There's a Genetic Reason I Haven't Sold You a Tyler-o-Pedic

My writing has recently taken a more technical angle. I'm writing grant proposals to conduct an important genetic study. This is a study whose results will provide conclusive data to support a well-known hypothesis never tested as of today.

I have been collecting my very preliminary data, most of which was jotted down on the back of a Dora the Explorer singing birthday card after a few hours of beer pong. I would have collected more data, but Dora's singing drove me to drown the card in the toilet. My data collection is therefore somewhat incomplete.

My genetic study will confirm that members of families that own and run furniture stores inherit one of two genes from their successful parents. The majority of their offspring will inherit a gene that prevents the family member from recognizing the embarrassment of their own relatives. The remainder, a very small percentage, inherit a gene that compels them to star in every single one of their own commercials despite their pitiful performance and the feedback of their marketing department, employees, and anyone else unrelated to them.

The combination of these genes clearly results in a successful business. But, I suspect that it's their business acumen and strategic development that has allowed them the opportunity to get in front of a camera and not a care for a moment about little things like humility or the reputation of their teenage kids.

A few mutations of these genes have also been documented in the literature. One particular mutation causes furniture store owners to lose control of their bowels every time the director yells "Action!" Another mutation results in the frequent outbursts of laughter at the simple mention of a "love seat" followed by hours of pointing at the film crew's bums and yelling "I'll sell you a better one!"

Once my grant proposals are accepted, my research will enter the next phase. This involves collecting genetic material from my subjects. I plan to show up to the commercial filmings, which must happen twice a day given the frequency of new ads, and collect biological samples. This should be easy to collect, given the stain-proofing substances on all of their furniture. I'll simply wait until they break and swipe a hair off the love seat. And in this case, I do mean the furniture.

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