During my lunch break today, I walked across the street to the MIT bookstore. Any place with MIT students and the books they read should approximate the center of the intellectual universe. Today's experience casted doubt on this assumption.
With a specific item in mind, I wandered the aisles on the ground floor before my search led me to the basement level. When I couldn't find it there either, I approached the cashier, a disheveled college-aged male staring at his hands until he noticed me.
"Do you sell stickers? For kids?" I asked.
The young man laughed and promptly produced a sheet of stickers from behind the counter. The sheet had purple cats on it. "They're free. It's a promotion."
I wasn't sure how to respond appropriately. "Are you advertising that you have a large surplus of purple cats for sale?"
"Nope. Just a large surplus of purple cat stickers. We're trying to get rid of them."
"So, you are promoting them by giving them away?"
"Yep. Pretty creative marketing strategy, huh?"
I was losing patience.
"I'm looking for letter stickers."
"Do you mean stamps?"
"No, not that kind of letter. The alphabet. They're a reward for potty training."
He stared at me blankly without saying anything.
"For my son," I explained, attempting to refocus him. "He's potty training and it's an incentive that works for him."
Illustrating size with exaggerated hand gestures, he asked "Do you want small letter stickers? Or large ones?"
"I want purple cat sized ones."
"I'm sorry, but we don't sell letter stickers."
"Then why did you ask me what size?"
"I dunno. Just curious."
I rode the elevator back up to the ground floor. As I neared the exit, I discovered a gift section that I didn't notice earlier. I quickly found refrigerator magnets with the alphabet. They stick. They have letters on them. Sold.
I paid for the magnets at the nearest register. I was happy to have an interaction with a different customer service representative. By choice, we barely spoke and I was on my way in a few moments.
When I got home this evening, my wife asked me about the sticker hunt.
"No luck with the alphabet stickers. Only magnets," I declared as I tossed the bag onto the kitchen island.
She peeked inside and smiled.
"You bought purple cat stickers?"
Realizing that the cashier must have tossed them into the bag with the receipt, I could do nothing but tell the truth.
"It was a promotion."
Monday, November 10, 2008
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